(Sign the petition…you can come back to read later! Komen Petition)
I “cheated” my way through most of Marie’s challenge; I haven’t slowed down enough in the last few weeks to take photos of the ordinary things I’ve celebrated. But the awareness…paying attention to the “little” things around me…that I do.
However, it took all of 30 seconds to whip out my camera and capture this shot:
It is September 8, but we all know Pink-tober comes early. Earlier every year, in fact. So I snapped the picture. And then the question: What to celebrate?
It’s that time of year when we all get crabby about the happy pink cloud that engulfs America in the name of Breast Cancer Awareness. I hardly need rehash the litany of annoyances, the justified indignities…
I’m fairly good at seeing the bright side, or at least the OTHER side, of most issues. But standing in front of pink Kitchen-Aides and cookbooks I didn’t have it in me to read labels, and I’m fairly confident that the disclosure information about corporate pink donations is probably not there anyhow.
So where do I find gratitude?
Right or wrong, fair or not, pink marketing always comes back to Komen. Perhaps I’m giving them too much credit, but while they are not exclusively to blame, they’re been steering the ship for quite some time.
It hasn’t been an easy year for Komen. Nor should it have been. They grew too big for their britches, and it got the better of them. Like the campus bully, they thought the rules didn’t apply to them. Until they defunded Planned Parenthood. Showing their true colors, they may have pleased the political right (to borrow from our current political climate), but they lost their center. In an effort to right the ship, they re-funded PPFA and pissed off the right. And now they are trying to work their way back into the hearts and pocketbooks of America.
Here’s the rub…we need Komen. There is a long list of grievances, to be sure, and I have not been shy about enumerating them.
But the demise of Komen is bad for breast cancer. Komen put breast cancer on the map. Komen provides for critical support services. Komen has a laudable grant program based on the DoD BCRP gold standard. Komen is a leading voice in the world of breast cancer. It’s time for Komen to lead.
As October approaches, let’s put the focus back where it must be: finding a cure. We must get our message across – 39,510 signatures by December 31, one for each person breast cancer will steal from us this year.